No 11 - THE ALLURE OF THE NEW - On the myth of innovation

Innovation is thought of as the prerequisite for economic growth and prosperity. Our striving for constant renewal leads to the assumption that we are living in a Golden Age of innovation. It’s true that a constant stream of new products is being launched on the market. However, quite a few of the things promoted to us as pioneering breakthroughs are mere pseudo-innovations – existing products glossed up by marketing. 

Innovation has degenerated to a buzzword.  What it is, or how it can be measured, escapes our knowledge. And how it can be deliberately accomplished is quite beyond us. It’s time, then, to examine the allure of the new and the myth of innovation – critically, but foresightedly. How do we arrive at genuine innovation? What can be described in those terms? What role does regulation play in innovation? How can interior design stimulate our creativity? How many types of creativity are there? And what is the current retro-chic in society and music all about? ABSTRAKT No11 goes in search of answers.

With contributions by innovation expert Oliver Gassmann, automotive pioneer Frank M. Rinderknecht,  philosopher Günter Abel, music journalist Mark Fisher and interior designer Sevil Peach.

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