W.I.R.E. is an independent think tank that curates the shaping of the future at the interface between science and practice. The foundation for this is a systematic early recognition of relevant developments and their translation into long-term strategies and fields of action for private and public organisations and their decision makers.
As an interdisciplinary platform, W.I.R.E. has distinguished itself since its foundation in 2007 through its comprehensive understanding of the economy and society and uses this knowledge to develop long-term decision-making bases, ideas and new approaches to solutions. The thematic expertise of W.I.R.E. focuses on the wider consequences of the digital transformation and the linking of market and societal innovation in various sectors ranging from health and financial services to real estate and media.
In addition to the analysis and classification of new technologies, business models and social trends, W.I.R.E.'s competence includes a multidimensional information architecture as a basis for tailor-made multimedia publications, event formats, exhibitions and keynotes. In the tradition of alchemy, the think tank develops tangible concepts in the form of "real-life labs" or prototypes for the 21st century. The think tank has an international network of thought leaders and decision makers as well as partnerships with leading companies, universities and designers.
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THOMAS MORF
Senior Advisor
Thomas Morf supports the W.I.R.E. Team as a Senior Advisor in our endeavor to reduce non communicable diseases (NCDs). For this, he draws from his long-standing, global experience in FMCG and his profound knowledge in the food and beverage industry as well as his passion for sustainable progress in our society. He has a visionary and strategic approach and a deep conviction that the future requires new, holistic approaches to achieve not only longevity but a life that is worth living for longer. In the service of this transformation, he ensures a vital link to the corporate and economic reality for the W.I.R.E. Team. In his more than 20 years Global working experience, Thomas has worked for P&G, Danone and Emmi and has held leading positions in marketing as well as general management. He holds an MBA of the University of St.Gallen.
